Volvo Creates Racing Sim for PC to Promote Volvo S60 Concept



OK, so it's unimaginatively titled, "Volvo the Game," and it makes no secret of the fact that it's advertising for the Volvo S60 concept unveiled in January, and it's merely a free download for your PC from Volvo's website.
But this promotional video game could actually be worth checking out. Volvo contracted with the Swedish game developer, SimBin, which has a reputation for making hard-core PC racing simulations (GTR Evolution, for example), though the company released its first console-exclusive title (published by Atari), Race Pro, for the Xbox 360, in February.
You don't have to pay for Volvo the Game, of course, so it's a slim affair -- just six cars and two tracks. The S60 concept is one of the cars, obviously, while the others are race-prepped Volvos of the recent past -- a 240 Turbo Group A, BTCC (British Touring Car Championship) versions of the 850 wagon and first-generation S40 sedan, the STCC (Swedish Touring Car Championship) S60 sedan, and the C30 competing in the 2009 STCC.
The tracks are a little obscure -- Gothenburg Eco Drive Arena in Sweden and Chayka near Kiev, Ukraine -- probably a cost-trimming measure rather than a reflection of the cars or the game itself. After all, the Nurburgring Nordschleife is one of the tracks in SimBin's normal racing sims.
We're downloading the game for a quick spin, but if you don't want to commit to that, there's a preview video after the jump.

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I downloaded the game last night. I will install it and check it out later.

 

Oh I soooo want that car... I am really hoping that they don't change too much for the actual production model. I think I will also try out the game... Thanks for the link!