"ISPO, the world's largest Sports Equipment and Fashion Trade Fair, invited European media to experience the Swedish tradition of outdoor activities and design. Volvo Car offered the participants the chance to test drive cars on ice, and demonstrated why Volvo cars, with their distinctive Scandinavian design and engineering, are both stylish and practical in this unique and extreme environment."

http://www.liveleak.com/view?i=56c_1198713835