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Volvo - Brand Identity (I need your input)

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  #1  
Old 11-09-2007, 01:21 PM
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Default Volvo - Brand Identity (I need your input)
Hi volvo Enthusiasts!
I am studyingTransport Design at Huddersfield University in the UK. My current project is to design a Volvo sleeper cab truck, complete with living quarters etc. As part of my research i am looking into Volvo as a brand/company and what makes them who they are and so successful. It would be great if you could share yourVolvo knowledge and info with me.Input onVolvo design, BrandIdentity, vehicles etc will be much appreciated, with me to enable me to make my research as thorough as possible.
thanksand i look forward to any replies
Richard
 
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  #2  
Old 11-09-2007, 01:55 PM
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Default RE: Volvo - Brand Identity (I need your input)
Most can be determined by the current slogan, "Volvo for Life". A Volvo can save your life, it can enrich your life, it is a lifestyle. How many mini van fanatics and forums are there? Not many is my guess.
 
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Old 11-09-2007, 02:00 PM
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Default RE: Volvo - Brand Identity (I need your input)
I found at least five minivan forums.
 
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Old 11-09-2007, 04:41 PM
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Default RE: Volvo - Brand Identity (I need your input)
http://www.volvo.com/trucks/na/en-us.../living_large/
 
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Old 11-09-2007, 08:50 PM
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Default RE: Volvo - Brand Identity (I need your input)
I just knew some smarta#* would see how many mini van forums they could find.
 
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Old 11-10-2007, 08:53 AM
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Default RE: Volvo - Brand Identity (I need your input)
lol Volvo has always had a style and agenda all its own. Very independent from most of the euromarket. They pride themselves on distinction.
 
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