Volvo - Brand Identity (I need your input)
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Volvo - Brand Identity (I need your input)
Hi volvo Enthusiasts!
I am studyingTransport Design at Huddersfield University in the UK. My current project is to design a Volvo sleeper cab truck, complete with living quarters etc. As part of my research i am looking into Volvo as a brand/company and what makes them who they are and so successful. It would be great if you could share yourVolvo knowledge and info with me.Input onVolvo design, BrandIdentity, vehicles etc will be much appreciated, with me to enable me to make my research as thorough as possible.
thanksand i look forward to any replies 
Richard
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From: Elizabethtown, Kentucky
RE: Volvo - Brand Identity (I need your input)
Most can be determined by the current slogan, "Volvo for Life". A Volvo can save your life, it can enrich your life, it is a lifestyle. How many mini van fanatics and forums are there? Not many is my guess.
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RE: Volvo - Brand Identity (I need your input)
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